T.F.F
The Fruit Factory
~ Smoothie company
"Full of flavour;
full of fairness!"
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The very problem that fairtrade is trying to tackle begins here. Brand owners especially are known to take advantage of the producers in LEDCs... The people in these LEDCs are desperate for the money so rich Brand owners are able to exploit them, paying them very little wage and keeping more for themselves. Of course this results in the cycle we see today. These poor countrys need money to leave poverty so are willing to accept any wage they can get.
The chain of Production is the process where a product is transported from its starting stages of being farmed to its final stage of being sold to you! This will involve multiple people in different countries who are all reliant on each other.
In industry there are:
Primary jobs - Extracting the raw materials (Most commonly in LEDCs)
Secondary jobs- Turning these materials into a product, the manufacturing and assembly process.
Tertiary jobs - A service industry, this may be sales man, doctor, driver... (Most commonly found in MEDCs)
Quaternary- A research industry like a scientist or astronaut.
The chain of Production
click on a picture to find out more.
This is the first stage of production. The farmers harvest the raw materials of which the final product will be crafted from. They often work 12 hours every day, 7 days a week in order to gain enough money to keep their family alive, though the amount of hours spent working leaves little to no time to see family members anyway. They can be exploited under their view that any work they can get is good work.
In a chain of production there will also be people who are payed to transport the goods.
This is you! The consumer buys the products supplying the retailer with money to pay the brand manager to pay the factory manager to pay the factory worker to pay the farmer! We call this the ripple effect.
This is the first stage of production. The farmers harvest the raw materials of which the final product will be crafted from. They often work 12 hours every day, 7 days a week in order to gain enough money to keep their family alive, though the amount of hours spent working leaves little to no time to see family members anyway. They can be exploited under their view that any work they can get is good work.
Having had a quick insight into the people involved in the production, how much money do you think they get and deserve of a £100 garment?
How the money is split:
It is clear to see that this is an unfair trade and that something needs to be done. Click below to see how this tiny pay affects the producers...
Note that suprisingly although the retailer appears to get more than the brand owner, the retailer will only profit from products sold in her own store whilst the brand owner will earn money from every store her products are sold in.